so phil vischer did come, and did conquer yale divinity school with a fantastic lecture about humor, cultural change, and the christian faith today. I loved it, and we're going to post the whole talk on our website here (but it is not up yet). it is well worth the read.
basically, what was so interesting was his analysis of culture, including the cynical culture of the generation after the sixties, the generation of the high divorce rates and dislocation from mr rogers and beaver cleaver. that just was never reality for many in my generation (yes, phil and i were both born in 1966--only difference is i'm not funny. really.) our generation made everything a joke. until we had kids. then we had to find something real but not sacharine that we could pass along to them. something that was really hopeful, and that meant something that was real. and it had to be funny.
he did that with veggie tales. here is a teaser from his intro.
"VeggieTales is something that, on paper, makes no sense at all. It is a series of children’s videos where limbless, talking vegetables act out Bible stories.
Try raising money with that pitch.
It was created in a spare bedroom by a guy who got kicked out of Bible College after only 3 semesters - for failing chapel. A guy who had no money, no connections, and no idea what he was getting himself into.
And somehow, quite unexpectedly, it became not only the best-selling Christian direct-to-video series in history, but ultimately the best-selling direct-to-video series of any kind, with more than 40 million videos sold to date. In 1999 and 2000 VeggieTales videos outsold every other kids property in the world, including Barney, Pokemon and Scooby-Doo. Even last year, after 11 years in the market, VeggieTales was Warner Brothers’ top-selling kids video series.
But the VeggieTales phenomenon went beyond the sale of videos. Teenagers and college kids embraced Bob the Tomato and Larry the Cucumber. VeggieTales parties sprouted up on college campuses – first at Christian colleges, as you might predict, but then at places like the University of Michigan and Texas A&M.
A CNN poll found VeggieTales among the top-10 most-watched videos on college campuses nationwide. Larry the Cucumber T-shirts were sighted at dance clubs in downtown Chicago. And perhaps most astonishingly, VeggieTales was directly parodied in a 2-minute animated spoof on Saturday Night Live, and referenced in 3 different episodes of The Simpsons.
All of this might lead the casual observer to say, “What the heck?!?”
Well. Telling the complete story of VeggieTales would require much more time than we have before us tonight. Since this is Yale, I decided to craft a shorter version of the story, using very large words. Remembering though that I was kicked out of Bible College before I’d had a chance to learn many very large words, I concluded that my only remaining option was to tell the story simply, using simple words, and chance the consequences.
In the next 20-30 minutes I will focus in on the question I am asked most frequently: What made VeggieTales so successful? Many people who watch the videos would answer, “They’re so funny!” But there are many funny things in the world. SpongeBob is funny. South Park is funny. Saturday Night Live is funny. Jim Carrey is funny. Making people laugh doesn’t necessarily create societal impact or launch a phenomenon.
Others would say, “It’s the lessons. The great biblical teaching!” The lessons are certainly a part of it, but the majority of American kids under age 12 attend a religious service in any given week, and one would assume they’re getting “great biblical teaching” there as well. Yet Sunday School classes don’t seem to be launching cultural revolutions at a very prodigious rate.
So what is it? Well, my response would be that VeggieTales succeeded because of the humor and the teaching, but, more specifically, because of a certain style of humor and a certain style of teaching that, when taken together, met a huge untapped need for a generation whose own attitudes and worldview were in radical upheaval. In other words, it was the right thing in the right place at the right time. It was exactly what people didn’t know they were looking for."
thanks, phil, for the inspiration and for the encouragement as we at the yale center for faith & culture seek how to find our style of doing theology live.
anon, and +peace
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